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Weekly KPI briefing
Strategy · ready for your review
Revenue is $12,400/mo, up 3.3% — 62% of the way to your $20k Q3 goal, but the pace needs to nearly double to land it by Sep 13.
Weekly KPI briefing — Kaze Coffee Roasters
Prepared by Strategy · grounded in your Company Brain
Subscriptions drove this week's gain; wholesale was flat. Momentum is positive, but the wholesale gap is what stands between you and the goal.
| Metric | This week | Last week | Trend |
|---|---|---|---|
| Monthly revenue (run-rate) | $12,400 | $12,000 | ▲ +3.3% |
| Active subscribers | 268 | 255 | ▲ +13 |
| Subscriber churn | 2.1% | 2.4% | ▼ improving |
| Wholesale accounts | 6 | 6 | — flat |
| Email list | 2,440 | 2,400 | ▲ +40 |
| Instagram reach (7d) | 18,200 | 15,600 | ▲ +17% |
What changed and why
- Subscriptions: +13 net new — the best week in six. The Ethiopia-drop teaser on Instagram drove ~60% of signups, in line with the ~15% lift origin launches have given you historically.
- Wholesale: No movement. Last week's research on 10 cafes hasn't turned into outreach yet — this is the single biggest gap against your goal (you need 4 new accounts).
- Retention: Churn eased to 2.1%. Your $36 tier is still the anchor at 62% of subscribers.
Recommended this week
- Approve the 5-cafe deep-dive + outreach (already proposed). Wholesale is your slowest lever and furthest behind — it has to start now to close accounts before Q3 ends.
- Ride the Ethiopia momentum — the drafted posts + email are timed to the drop; shipping them should repeat the signup lift.
- Hold pricing. Growth is coming from story, not discounts — no promo needed.
Bottom line: At the current rate you reach ~$15–16k by September. Closing the gap to $20k hinges on converting 4 wholesale accounts — that's where your approvals matter most this week.
This is sample finished work. Your real briefings are built from your actual numbers in your Company Brain — and Nami sharpens them every week from your feedback.
Earlier this month
Weekly KPI briefing
Snapshot of subscription, wholesale, and channel numbers with commentary.
Two-week content calendar
Posting plan for Instagram and email around the new Ethiopia drop.
Account research: Blue Tin Cafe
Researched Blue Tin Cafe — fit, the buyer, and an angle to open with.
Posted: 3 origin-story posts
The highest-priority slots from the content calendar, posted to Instagram.
Sent: intro email to Blue Tin Cafe
First-touch wholesale intro in your voice, sent from your inbox.
Quick logo refresh draft
A one-off the founder kicked off on the side, outside the weekly plan.
Filmed a roastery reel for Instagram
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