Company brain
Everything your team knows about your business — and everything it's learned from your decisions. You explain yourself once; Nami remembers permanently and gets sharper every week.
Kaze Coffee Roasters
- What it is
- Small-batch specialty coffee roastery selling subscriptions and wholesale to cafes
- Customers
- Home brewers who care about origin (subscriptions); independent cafes within the region (wholesale)
- What you sell
- Monthly subscription boxes ($24-48/mo) and wholesale supply (5-20kg/wk per cafe)
- Pricing
- Subscription tiers $24 / $36 / $48 per month; wholesale at $18/kg
- Where you reach people
- Instagram, email list (2,400 subscribers), farmers market booth
- How you sound
- Warm, knowledgeable, no jargon. Short sentences. Never use emojis in emails.
- Limits / what to avoid
- Solo founder plus one part-time roaster. No paid ads budget. Avoid discount-led promotions.
- Goal
- Grow monthly revenue from $12k to $20k by end of Q3 (subscriptions + 4 new wholesale accounts)
What your team has learned
Never use emojis in customer emails. Keep emails under 150 words.
Onboarding interview · 10d ago
Founder rejected discount-led promotions. Growth should come from story and product, not price cuts.
Founder edit on promo draft · 8d ago
Best-selling subscription tier is $36/mo (62% of subscribers). Ethiopia drops historically lift signups ~15%.
KPI briefing, accepted · 7d ago
Wholesale outreach should lead with the roastery story and a free sample box offer, not pricing.
Founder revision on outreach draft · 6d ago
Story-led wholesale outreach gets replies; price-led does not — the last three accepted drafts all opened with the roastery story.
Weekly review · 3d ago
Your brain starts filling in the moment you tell Nami about your business.